The process by which companies credit value for customer and build strong customer relationship in order to capture value from customer in return is called ____.
The process by which companies credit value for customer and build strong customer relationship in order to capture value from customer in return is called ____.
Explanation
Marketing is a social & managerial process by which individuals or organizations obtain what they need through creating and exchanging value with others.
In a narrower business context, marketing involves building profitable, value-laden exchange relationships with customers.